Privacy
What we collect
- If you reserve: your email address, your name if Stripe passes one to us, a Stripe customer reference and a payment-method reference.
- If you answer the questionnaire: the answers you give and anything you choose to write in the free-text box.
- Everyone: which page you viewed, which buttons you clicked, an anonymous session identifier, and the campaign or search term that brought you here.
What we never collect
Card numbers, expiry dates and security codes never reach our servers. Stripe collects them directly and stores them; we hold only an opaque reference. We do not store your IP address — it is one-way hashed so that we can rate-limit abuse without keeping it.
Why we collect it
- To create and manage your reservation, and to charge you once if you let us.
- To email you about your reservation, including before any charge.
- To understand which advertising produced customers, so we can decide whether to build the product at all.
Who we share it with
- Stripe — payment method storage and processing.
- Resend — sending the emails about your reservation.
- Supabase and Vercel — database and hosting.
We do not sell personal data and we do not share it for anyone else’s marketing.
Cookies
We set two first-party cookies: a short-lived session identifier, and one recording how you first arrived (campaign, search term, referrer). We use no third-party advertising or tracking cookies, so there is no consent banner to click through.
How long we keep it
Reservation records are kept while the reservation is live and for as long afterwards as we need them for accounting. Analytics events are kept for the duration of the experiment. If you cancel, we detach your payment method from Stripe immediately.
Your rights
You can ask us for a copy of your data, ask us to correct it, or ask us to delete it entirely. Email hello@udria.co and we will action it within 30 days. Deletion removes your customer record, reservation, questionnaire answers and any email history.